Hi! I am Amreen – The Proud Owner of Umaa!

I am bursting with excitement to join you on this incredible journey of becoming a new mother!

I understand that amidst the overwhelming happiness, your mind is swarmed with millions of questions and concerns revolving around becoming a MOTHER!

Now, allow me to open my heart and share my personal voyage through the marvelous realm of motherhood—a journey that gave birth to the very essence of Umaa.

Navigating the whirlwind of postpartum experiences for both my children, I found myself grappling with sleepless nights and the constant question of what to eat. During this transformative period, I recognized mothers' shared struggles everywhere. Through heartfelt conversations with my mom's friends and my family's incredible mothers, I discovered that my experience was not an anomaly.

After giving birth, women often find themselves overcome by an insatiable hunger. While recovering from childbirth, our bodies require additional nourishment and calories to heal and provide for our little ones.

The idea behind Umaa, my passion project, was unwittingly conceived during the height of the COVID-19 pandemic.

To support my sister-in-law, I sent her a carefully curated postpartum care package. It included healing herbs, comforting nursing tea, a rejuvenating face mask, and delectable snacks. Witnessing her overwhelming joy upon receiving the package inspired me to continue spreading love and support. In 2022, I extended the gesture to another dear friend, who was equally touched by the thoughtful gift. These incredible women resided in different states, and while I couldn't physically be there for them, I wanted to offer unwavering support as they embarked on their unique motherhood journeys.

In today's society, the postpartum period often witnesses a shift in focus from the mother to the baby. As the world gathers around to see, hold, and care for the adorable newborn, the essential needs of the new mother can unintentionally be neglected. Deeply rooted in the belief that mothers deserve comprehensive postpartum care and undivided attention, I founded Umaa. I aim to restore the spotlight on the postpartum mom, ensuring she feels an overwhelming sense of love and support.

By doing so, I strive to empower her with confidence, nurturing her through the remarkable journey of motherhood.

Umaa (pronounced OO-Maa) is a name used to honor the Hindu goddess Parvati. Parvati symbolizes power, energy, nourishment, harmony, love, beauty, devotion, and motherhood—the very essence of what we celebrate at Umaa.

Moreover, Umaa serves as a reminder of the mother within each of us—U-MAA (You-Mother).

At Umaa, we are deeply committed to supporting our community in meaningful ways. It is our unwavering belief that
by uplifting local and women-owned businesses, we can create a positive impact that resonates far beyond our own endeavors. We believe that when we invest in local businesses, we invest in the fabric of our neighborhoods, fostering a vibrant and thriving environment for all.

In addition, we make it a priority to highlight women-owned businesses. We recognize the unique challenges women
entrepreneurs face and their incredible resilience in overcoming those hurdles. We firmly believe in the power of women empowering women, and through our partnership with women-owned businesses, we foster a sense of camaraderie and solidarity within our community.

By consciously curating our gift boxes with products sourced from local and women-owned businesses, we not only deliver
exceptional quality and value to our customers but also foster a spirit of collaboration and community support.

It is our way of giving back, contributing to the growth and prosperity of those around us.